1911 Bristol-Myers Company, Sal Hepatica, Reply Card UY5r

This mailing is a vintage promotional postal card sent by the Bristol-Myers Company to a medical professional. The front of the card features an advertisement for Sal Hepatica, an effervescent saline laxative and uric acid solvent. It includes a detailed text layout promoting the product’s medical benefits for conditions like constipation, rheumatism, and gout, alongside an illustration of the product bottle. The text is addressed directly to physicians, prompting them to give the product a personal test in their medical practice. The bottom of the advertisement displays the manufacturer’s name and its historic location at 277-281 Greene Avenue, Brooklyn, New York.

The back of the card serves as the mailer, addressed by hand to Dr. C. F. North in Beaver Dam, Wisconsin. It features a printed one-cent United States postal stamp integrated into the upper right corner, canceled by a machine postmark from Brooklyn, New York. The circular date stamp shows the card was processed on February 10 at 2:00 PM, 1911.