Hoyt’s German Cologne Trade Card


E. W. Hoyt was one of the early pioneers in national magazine advertising (Presbrey 1929, p. 339). The company manufactured a German cologne in 3 sizes – trial, medium, and large, priced at 25 cents, 50 cents, and $1 respectively. The product is still on the shelf, no longer (since 1917) bearing the adjective German, but boasting of its birth in 1868. However, judging from the stamps used, the company entered business after 1871 (Koref 1983), when the government issued a generic issue for exclusive use by the proprietary companies.


Additional information


3.25" x 4.75"


clipped corner, crease at bottom




circa 1885

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